No Obligation, Pre-Qualification

Wholesaler and Distributor Business Loans From $5,000 to $1 Million

Fast Approvals Made Simple

A distributor’s balance sheet is mostly stock and receivables, and neither of those pays a bill. You buy in volume to get the price, then wait on customers who take thirty or sixty days, and the whole gap has to be funded out of something. We work with general line wholesalers and distributors carrying a broad catalog rather than one specialty category. One application reaches our extensive network of funders, and approvals run from $5,000 to $1,000,000.

Wholesalers business owners at work

Funding for General Line Wholesalers and Distributors

  • Expand Your Warehouse
  • Buy Forklifts and Trucks
  • Buy Cheaper Inventory in Bulk
  • Cover a Container Order

Why Capital Gets Locked Up in the Warehouse

Volume buying is where the margin is, and it is also where the cash goes. A container order or a truckload buy has to be paid for on the supplier’s terms, which are usually shorter than the terms you extend to your own customers. Warehouse space, forklifts, racking and a crew to move product all run whether or not the stock is turning. When a supply chain slips a month, the inventory you paid for is late and the customers who ordered it are not waiting. Many of those accounts are the independent retailers you sell to, running on a reserve as thin as your own and paying you out of a season that has not happened yet.

The seasonal side compounds it. A distributor buys ahead of the buying season, which means the largest outlay of the year lands in the months with the least revenue behind it. Storage, insurance, marketing to the trade, and prices you have to hold to keep an account from walking to a competitor all continue through that stretch. Where part of the catalog moves through online and marketplace sellers, their settlement cycles sit between your invoice and the revenue that clears it.

Matching Distributors With Funders That Fit

Sterling Street Financial sends your file to an extensive network of funders, and inventory-heavy businesses are exactly where funder choice matters. Some funders will not lend against stock at all. Others read inventory value and receivable quality as the two strongest things in a distributor’s file. We source offers from the second group and lay them out together, so you can weigh the amount, the cost and the repayment schedule before committing to any of them.

Business loans designed for the wholesale industry can be categorized as:

Choosing a Product for a Bulk Buy or a Slow Payer

Here is how those products get used against the decisions a distributor makes each quarter.

Start with the volume buy. A supplier offers a real discount on a large batch of seasonal goods, and the catch is that it will be months before any of it moves. A Merchant Cash Advance carries the purchase with payments that scale to your sales, so the outflow stays modest through the quiet stretch and picks up when the season arrives. A short-term Working Capital Loan puts the whole order on one fixed schedule instead, which is easier to model if you already know roughly when the stock turns.

Then there is the wait on your own customers. Payroll, fuel and warehouse costs come due weekly while a major account settles on sixty-day terms, and one slow payer can take a good quarter down to nothing. A Business Line of Credit is built for that shape. You draw against the gap, pay interest only on what you drew, and the line refreshes as the invoices land. Accounts Receivable Factoring is the other route. It turns the invoice itself into cash now, which suits a ledger built on a few large, reliable accounts.

Growth in this business usually means either more stock or more capacity to move it. Racking out an extra bay, adding a box truck, or bringing on a second forklift are known costs with a useful life measured in years, which puts them in Equipment Financing or Business Term Loan territory rather than short-term money. Marketing to the trade sits alongside it. A catalog mailing or a trade show stand is paid for well before any of the accounts it opens start ordering.

See what your business qualifies for.

One application, compared across our extensive network of funders. On average, funding is received within 2-4 business days.

Wholesale & Distribution Funding Questions

It is funding sized to how a distributor actually holds money, which is in stock on a shelf and in invoices waiting to be paid. The same funding covers a bulk inventory purchase, a warehouse expansion, or the gap between paying a supplier and collecting from a customer. General line distributors carrying a wide catalog use it more often than specialists, because a broad catalog turns at several different speeds at once.

Because the price you get depends on the size of the order, and the size of the order depends on cash you have not collected yet. Funding closes that gap. It also carries a seasonal low, pays for entry into a new product line, and keeps payroll and storage covered while a large share of the balance sheet is sitting on a warehouse shelf.

Bulk inventory purchases, warehouse expansion and racking, delivery trucks and material handling equipment, inventory and order-management software, extra staff through a peak season, and covering operating costs while accounts settle on terms. Most of the requests we see are one of the first two.

Yes. Inventory financing — in our network this is usually a working capital loan sized to the stock it buys — is one of the four most used, along with Working Capital Loans for general operating costs, Equipment Financing for trucks and material handling, and Business Lines of Credit for the limit you draw against. Accounts Receivable Factoring joins them where the receivables are the tightest part of the picture. A general line distributor usually ends up with more than one, because a fast-moving category and a slow-moving one do not want the same repayment shape.

It depends on the product. Inventory Financing is generally tied to the value of the stock it buys, so the amount available moves as your stock level does across a buying season. A line of credit is sized to a limit you draw against. An advance is sized to your sales and repaid as a share of them.

Taking a supplier’s volume discount the week it is offered rather than the month you can afford it. Beyond that, it is being able to hold a broad catalog without the slow-moving half strangling the fast-moving half, and covering payroll and storage through a seasonal low without calling accounts to chase payment early.

Taking on a repayment schedule that runs faster than your own collections. If your suppliers want thirty days and your customers take sixty, a daily or weekly remittance can put you further behind rather than ahead. Match the repayment to the collection cycle, and be careful about stacking a second advance on one that is still running.

It changes by product and by funder. Most look at revenue, credit history, how long the business has been trading and what other debt it carries. In this category funders in our network will also weigh inventory value and the quality of your receivables, which is often where a distributor’s file is strongest.

Yes. Every credit profile gets considered here, including owners with a prior bankruptcy or a tax lien on file. Where the receivables are solid, factoring in particular puts most of the weight on your customers’ credit rather than on yours, which is why it is often the first thing we look at for a distributor with a rough personal file.

We ask what the reason was. Some funders will not fund inventory-heavy businesses at all and others specialize in them, so a decline frequently says more about the desk than about the distributor. The same file goes to other funders in our network, and where the block is something you can move, we will tell you what it is.

One online application, with recent bank statements and whatever financials you keep. If the money is for a specific purchase, name it and give the number. It goes out to our whole funder network from there, and approved funds can be in your account in as little as 24 hours.

A business owner completing the Sterling Street Financial funding application

Steps to Secure Business Funding with Sterling Street Financial

Submit Your Online Application

Fill out the online form. It asks what your business does, what the money is for, and what your revenue looks like. Call, chat or email if a question comes up.

Talk to Our Experts

A funding specialist reads your file and calls you with what the funders in our network sent back — the amounts, the costs and the repayment schedules.

Get Funded!

Choose the offer you want. Approved funds reach your account in as little as 24 hours, and most requests fund within 2-4 business days.

Online Application

A Few Minutes to Apply

Fill out our online form and get approved quickly.

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Both secured and unsecured loans with no personal guarantee.

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Choose what best suits you and your company’s needs.

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Funds in as little as 24 hours, directly to your account.

Take your business to new heights.

Tell us the amount you are after and what your business takes in each month, and we will point your application at the programs that fit. No application fees, no obligation, and no impact on your credit score.

24 hrs To funding
$1M Maximum approval
$0 Application fees

Pre-qualify in two questions

Amount and monthly revenue — that is the whole form.

How much capital would you like?
Monthly business revenue?